What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance. If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.

Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.

The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo. It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.

I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.

Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.

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Backlinks For Website Promotion

So you have built this website and you are wondering what to do next. How do I get visitors, how do I drive traffic, and how on earth to I make money. These questions are being asked by thousands, and for the most part remain unanswered. I believe what happens to most of us, is that we get so excited about building that first site, that we automatically think it will work on auto-pilot, just like we were told by the so called gurus.

Well, believe me it just is not that simple. After you have constructed your site, there is still plenty of work to do. You need to make the effort to get visitors to your site, sort of like an invite. Once you have sent out the invite, you task now becomes to convert them into a customer. Now these two tasks is where the real effort begins to have a successful site.

Traffic, traffic, traffic, did I mention traffic. Lets face it, if you had a brick and mortar store front with no traffic, you’re dead in the water. With out traffic, no business can survive. So, we need visitors to our site, and we need a plan to get them there.

It will be easy to say “advertise”. Create a budget, and buy ad after ad, and hope for the best. Well to me that would be a huge mistake, unless of course you have deep pockets and can afford the huge risk for little return. I for one can not do that, although I can say, “been there, done that”.

I will say though, “backlinks”. Backlinks are important for every web page. Sure anybody can make the argument about keywords, content or adwords, but backlinks are vital to the success or failure of your website. Acquiring backlinks has never been an easy task. Posting on forums, submitting to directories, buying or subscribing to get links, what ever your approach, it takes time and effort.

Backlinks are important to climb the page ranking in the search engines. Backlinks tell the search engines that you have a site of interest to others who have linked to it. Your marketing campaign for your sites, has to include the effort of obtaining links. Links can be bought or you can obtain them for free, simply by listing in directories. Beware though, that submitting to directories takes time, a very tedious task.

Any promotional effort for your site has to be obtaining those one way links, not the reciprical links that get lessen the quality of your site to the search engines. You want the one way links, pointing to your site. A terrific way to obtain the one way link is to write a simple article about you niche. I am not talking a promotional piece, but something the reader has interest in…just like you are doing here. If you just read that last sentence, you then have an interest in this article. You hope the article you write gets picked up by others and used as conten, all with a link to your website.

So, start focus your website promotion, for the first couple of months, on getting those quality backlinks!

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Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. To increase your PageRank, or more precisely the PageRank of one of your pages (the homepage or any other, think of this), the first thing to do is to get links from other sites.

Getting External Links…

Here are some councils:

* Try to obtain a great number of links to your page (read our councils on this subject)

* Choose first the pages having good PageRank (be careful to distinguish the PageRank of a site and that of its pages: the PageRank of a site is by abuse of language that of its homepage, but the link towards your page will be perhaps located on another page having very bad PageRank)

* Choose pages having the least links possible (especially if their PageRank is small)

* Check that the page which put the link is well indexed by Google, otherwise its PageRank is worth zero and that will not bring anything to you. In particular, it should not contain any directive indicating to the crawlers not to index it (file robot.txt or META tags), and it should not be orphan (otherwise Google cannot index it).

* It can be more effective to have a link from a page with PageRank 4 with only a few links that a link from a page with PageRank 6 with a great number of links.

* The two best examples of links to be obtained are those of directories DMOZ and Yahoo! who seem to play a great role in Google’s algorithm. See our special pages about these two directories!

6. Importance of your internal links

Getting links from other sites is a very good thing but it is hard to control. On the other hand the links between YOUR pages, you can and must attach importance to it.

Thus, it is crucial to organize your own site well to optimize PageRank of all your pages. Indeed starting from the study on the formula of PageRank, we can consider that each page has a reserve of “points” (its PageRank) it can make some benefit to other pages by “transmitting” them a part of it.

Let us take the example of your homepage which succeeded in having good PageRank thanks to the exchanges of links with other sites. Your other pages can profit from it if you put a link from the homepage. Attention, the same rules apply: if you do many links, the share of PageRank transmitted to each one of your other pages will be weaker.

If you try to optimize your own site, it is better thus to avoid putting outgoing links (towards other sites) on your pages which have good PageRank, because an important part of your good PageRank will be spread and not transmitted to YOUR other pages. It is thus rather traditional to make a link from your homepage to a links page which will contain outgoing links.

Conversely, you can also build your site so as to improve PageRank of some of your pages (with the detriment of others). For example it is common to seek to have best possible PageRank for your homepage. Make therefore a link to this one on each page of your site, by putting for example your logo in the top left.

7. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

About the author:

Fashion & WebDesigner Omar Ejaz,The owner of The Heer boutique, has previously exhibited in Lahore, Karachi, New Delhi, Singapore, HongKong, London, Glasgow and USA,where his creationswas highly appreciated. Omer work with a variety of fabrics, and what truly sets them apart is the innovative way he combine two or more textures in a single garment.

TheHeer Carries Women’s Designer Clothing, Shalwar Kameez, Indian / Pakistani Wedding Lehenga, Bridal Dresses, Bridesmaid Dresses, Casual Wear, Formal Wear, Evening and party wear.They design and sell Indian and Pakistani fashion dresses. Pakistani clothing store. They have custom made Pakistani/Indian fashion dresses like shalwar kameez, sherwani dress, embroidered khussa shoes, Men’s shalwar Kameez, lehnga and ghagra.

website:http://www.TheHeer.com

TheHeer@gmail.com

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OK…let’s be honest every internet business owner wants to see their business opportunity keyword reach the number one position on Google. We all strive for that elusive award. We dream of it, we buy e-books and applications that promise to help us achieve that, yet only the really SEO savvy ever get there.

If the truth be told, we really don’t know exactly how Google’s algorithms work and just how we can gain that ever striving first position. We do know that Google loves to keep us on our toes. But we do know that from much expert analysis that backlinks play a part in that key role.

So what is a backlink? Backlinks are links that come from other sites to your business website. Google looks at them as votes in favor of the content on that page. Therefore, the more votes you get the higher the ranking on Google.

So how do you get these votes?

1. It’s important to have many but they must be good quality. Google will rate you based on whether your sites has something in common and if Google views them as an authority.

So the online business owner can get these links by contacting webmasters and asking for links back to your site in exchange for a link to their site. You can pay a link exchange company to place a link back to your site. You can use social bookmarking to get links back to your site. However you choose to get them, there should be more incoming than outgoing to help you rank high.

2. Google page rank is valuable but not of great importance in the overall scheme. But when it comes to backlinks it can be valuable to that number one goal. You should be aware of your page rank and when asking for backlinks the higher the page rank back to your site from an authority site within your industry the better chance you have of achieving a higher position.

3. Blog posts are loved by the search engines because of their fresh and useful content. Make it a practice to comment on other related posts and include a backlink back to your site. This also holds true for forum posts. Join a forum in your niche or industry, comment often and include a link to your site in your signature file.

There are differing opinions on the usefulness of backlinks today. No matter who you decide to listen to you can never argue with the fact that backlinks offer visibility. And that visibility when done correctly, will in the end account for significant sales.

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After getting to know that link popularity is the most important factor that search engines consider when deciding your Pagerank, almost everyone has taken to posting their back links all over the internet. However, gaining credible link popularity that increases your page rank is really not as easy as it sounds and most people who do not know much about how Pagerank works keep creating text links that are either useless, or even harmful for their webpage. In order to make link popularity work for you, it is important to avoid the most common link building mistakes.

1.Creating Links On Unrelated Pages. Search engines nowadays are smart enough to decipher whether your link is relevant to the users of the webpage that they are placed on or not. So if you are putting the text links of your webpages which are related to cooking on websites that deal with high end electronic goods, wrestling or real estate, you can be sure that these links will be trashed by the search engine, doing zilch for your Pagerank. So create links on sites that have related content. For example, if you have a cooking related website, placing links on home improvement, restaurant, recipe and kitchen equipment sites will be helpful.

2.Creating Text Links That Proclaim,” Click Here”. Google search engine spiders use the text on your hyperlink to determine what your website is all about and this plays an important role in determining both your Pagerank as well as your search engine rankings. By putting hyperlinks that simply say ” click here for more information” or “know more here”, you are telling the search engines that your website is about clicking and knowing more and that is where you will be ranked high instead of getting high search engine rankings for your own domain. Make it a point to use relevant keywords in your text links.

3.Creating Links On High Pagerank Pages That Already Have Hundreds Of Links. Yes, it is true that the higher the PR of a page linking to you, the higher will be the value assigned to the link by the search engines and the greater will be your page rank. This is because the value or points that you get from a page that links back to you is determined by the formula-page rank of linking page / number of links on that page. But it is equally important to pay attention to the denominator of the formula, since a highly ranked page with lots of back links may end up giving you lower value than a page with lower rank but lesser links.

4.Placing Links On Dynamic Pages. Web pages that are generated dynamically take ages to get indexed, and in all probability, a text link on such a page will never help in increasing your page rank. Identify dynamic pages by URLs with special symbols in them (&,? etcetera) and save your time by not posting any text links to your site on such pages.

5.Creating Links On Pages That SE Spiders Cannot Crawl On. The whole point of building link popularity for increasing page rank is to make your site accessible to search engine spiders. However, search engine bots have not become smart enough to read pages generated by Flash or JavaScript. They are also unable to read text links placed within frames, so it is a complete